The Next Evolution of GCash

e-Pocket is a leading provider of money transfers from Australia to the Philippines. This is why we have launched GCash as yet another payment option on our platform.

GCash is offered by many different remittance companies and banks already. However, we knew there was lots of room for improvement. We believe GCash should be accessible to everyone who needs it.

Large exchange-rate markups, customer service teams run by robots and excessive wait times should all be things of the past. As such, we have decided to create the best GCash service in Australia. You can now use it when sending money to the Philippines.

Why GCash is so Important for Filipinos

The world of digital finance has been drastically evolving in recent times. This is particularly true for Filipinos. GCash has officially changed the financial landscape in the Philippines.

According to Nikkei Asia, the platform had 94 million registered users by the end of 2023. It was also accepted by 6 million registered restaurants.

It began as a simple mobile payment service and grew into a large platform for all kinds of payments. Now, it influences almost all elements of daily life for Filipinos, and the Filipino diaspora.

In late 2023, GCash president and CEO Martha Sazon explained that the platform gives people greater access to the financial world. “Through GCash services, Filipino travelers as well as those who live and work overseas can enjoy the same benefits as those who own credit cards and bank accounts”, she explained.

Let’s take a look at how GCash has transformed the financial ecosystem in the Philippines. Find out how you can use e-Pocket to take advantage of the burgeoning technology.

The Evolution of GCash

It might be hard to believe, but GCash is already 20 years old.

Officially launched in 2004, it was rather revolutionary at the time. It allowed users to send and receive money via their mobile phones. Back then, this was very uncommon. The service was initially focused on providing a convenient way to transfer funds, as well as to pay bills.

But as the years went on, GCash became about more than just money transfers. During the first half of the 2010s, customers were able to pay bills and complete online purchases. As the use of mobile phones in the Philippines grew rapidly through this period, GCash exploded in popularity.

Through the second part of the decade, GCash continued to expand.

It evolved alongside innovations in the money payments world. Consider the GCash Card, for example. This is a “prepaid debit card connected to your GCash account” and “provides a secure way to store and access your funds”. Only fully verified GCash users are able to access this card, however.

In even more recent times, GCash has become a significant platform across the Filipino economic spectrum. On the one hand, it has provided banking and financial services to tens of millions of people previously lacking access to such things, and on the other hand, it has become commonly used for business owners and investors.

With all of these improvements, it is important to ensure you don’t fall behind. Despite all the incredible growth, the fact there are so many GCash providers now means you have a lot of options, and you should find the right one. You no longer have to accept an app that doesn’t work or a verification process that makes no sense. You no longer have to deal with bots and error messages.

Why e-Pocket Added the Service

GCash’s evolution reflects the broader trend of mobile financial services in emerging markets. Mobile technology is rapidly transforming access to banking and financial services, but the transformation is not complete. We researched the market, and found customers still have problems with their GCash platform.

So here are all the solutions our platform offers for you:

Streamlined transactions: When you need to pay your overseas employees, you need to pay all of them, and they don’t want to wait. Our GCash platform allows you to pay your recipients quickly. Most e-Pocket transactions are complete within one business day.

Simple system: To send money to GCash using the e-Pocket app, select ‘Send Money’, then ‘Choose country’, then select ‘Philippines’. You will notice three delivery method options. Choose the top one: ‘Mobile Wallet’.

Reliability: The biggest fault with existing GCash payment systems are the platforms themselves. Customers report nonsensical error messages, dysfunctional verification systems and apps that don’t work. In fact, many customers say that even after deleting and reinstalling these apps, the errors still persist. For this reason, we created a smooth, intuitive system that you can use to send money transfers to the Philippines.

Excellent customer support: This should be a given, but it isn’t. Many international transfer platforms simply provide poor customer service. At e-Pocket, we offer a dedicated and professional team, who answer your calls and resolve your queries.

A Bright Future for GCash

As GCash continues to evolve, its future looks promising. The platform will almost certainly continue to evolve and introduce more features and services. With ongoing advancements in technology and financial services, we understand we have to stay ahead of the game.

Going forward, we believe GCash will be the leading method of receiving money transfers in the Philippines.

At e-Pocket, we know it is our responsibility to provide a platform worthy of the GCash name. We will continue to grow and improve, to ensure we remain the best platform to send money from Australia to the Philippines.